Launching Soon · Lip CAMO

Don't cancel
your plans.

A new kind of lip product that lets you stay in control — even when things show up unexpectedly.

+ Early-access perks · Limited first drop · No spam, ever

Conceal + Care
CamoCore 7™
Dermatologist tested
✦
Product photo
Lip CAMO
The Proof

The difference, up close.

From noticeable to natural in seconds. See exactly what Lip CAMO does with one swipe.

  • ✓ Noticeable difference, instantly
  • ✓ Dermatologist tested
  • ✓ Safe for all skin types
Don't Cancel Your Plans Conceal + Care Powered by CamoCore 7™ We've Got You Don't Cancel Your Plans Conceal + Care Powered by CamoCore 7™ We've Got You
The Shift

Flare-ups don't get a vote in your social calendar.

Before

The rescheduled dinner.

You feel the tingle. You cancel the date, the meeting, the wedding. You wait it out with creams that don't blend, don't colour, don't show up for you when it actually matters.

After

The showed-up version.

One swipe. A buildable wash of tint that conceals the moment and cares for what's underneath. You go. You glow. Nobody has to know.

A promise

We've got you.

Whatever pops up, whenever it pops up — you have somewhere to turn that doesn't ask you to cancel, hide, or wait it out.

The Formula

Meet CamoCore 7™

A proprietary complex built around what lips actually need: calm, moisture, barrier support, and a flawless soft-focus finish. Seven thoughtful ingredients. One clean swipe.

01

L-Lysine HCl

Amino acid

A well-known amino acid included for its traditional role in lip-care formulas.

02

Zinc Oxide

Mineral

A mineral that creates a soft-focus veil while supporting the skin's natural barrier.

03

Glycerin

Humectant

A classic humectant that attracts moisture to keep lips supple and comfortable.

04

Sodium Hyaluronate

Hydrator

The smaller-molecule form of hyaluronic acid — pillow-soft, plump-looking lips.

05

Panthenol

Provitamin B5

Supports the look and feel of healthy, conditioned lip skin.

06

Allantoin

Botanical

A gentle, skin-conditioning ingredient known for its soothing reputation.

07

Aloe

Aloe Barbadensis

The go-to botanical for a cooling, calming feel on sensitive skin.

How It Works

Three steps between you and out the door.

01

Swipe

Apply Lip CAMO directly to the area — no brush, no fuss. The tinted base blends into your natural lip tone.

02

Layer

Build coverage to the level you want. A sheer wash for subtle days, fuller tint when you need to show up.

03

Go

Reapply as your day asks for it. Comfortable enough to wear from morning coffee to midnight.

Questions

The small print, in plain words.

When is Lip CAMO launching?+
We're running a limited first drop soon. Waitlist members get first access and exclusive early-access perks. Drop your email above to be the first to know the date.
Is this a medical treatment?+
Lip CAMO is a cosmetic product — a tinted lip formula designed to conceal and condition. It's not a medical treatment and doesn't replace one. Think of it as the beautiful, show-up-ready layer on top of your routine.
What shade will it come in?+
Our launch shade is a universal rose-nude designed to complement most lip tones when applied sheer. Future shades are already in development — waitlist members get to vote on the next drop.
Where does Lip CAMO ship?+
Our initial launch ships across Canada and the US. International expansion is on the roadmap — add your email and we'll let you know when your region opens up.
Is it tested on animals?+
Never. Lip CAMO is cruelty-free and formulated without animal-derived ingredients.
Last thing

Be first in line.

Join the waitlist for early access, launch-day perks, and the behind-the-scenes story of how Lip CAMO came to be.